Segment your client portfolio according to non-traditional and dynamic criteria, using variables that are contained in the data. You can use the information from your own systems, and/or that which is available from multiple external sources, to better profile your customers, enabling targeted actions according to the needs you detect. You can analyze information in real or deferred time to discover relevant findings from transactional information, from the use of products, from external analysts, or from data available on social networks.